Moet Hennessy Diageo
Empathize.
Understand the Client, Target Users,
& Product Goals
Role: Mobile Now Group / Jr. UI Designer
Client: Moet Hennessy Diageo
Audience: Affluent Drinkers
Tone: Luxurious, Exclusive
Review.
Review previous design iterations to understand the style defined by the UI team
Golds, Black, Red
Classy & High-End
Rewards System
WeChat Mini Program / Application
Exclusively for Members
Design & Revise.
Design interfaces for assigned screens & attend design review meetings
After taking a look through the existing screens, I start looking for inspiration that fits the mood of the mini program. After designing the interface, I meet with the senior designers to do a design review. With the feedback they give, I make changes to the next iteration.
Le Club WeChat Mini Program
Hennessy’s Le Club Mini Program (MP) invites users to further explore the Hennessy brand and join the Le Club membership program. Le Club membership comes with privileges, through unlocking badges to access lucky draws and rewards, all viewable via a personal center. Le Club also acts as portal so users can check upcoming events or activities that they may wish to attend. Mobile Now Group
My Contributions - 2022 Version
Task Center / Users Complete Tasks to Earn Rewards
CNY Red Packet / 500,000 Get WeChat Red Packet Cover
Address Book / Edit Shipping Information
Prestige Portfolio WeChat
Mini Program
My Contributions - 2022 Version
Account Registration / Users Fill Out Information to Register
Address Book / Edit Shipping Information
