Lago Wealth Management
Website for Invest Management Company
Empathize.
Review Client Call to Understand the Client, Users, & Overall Goal
Role: Twenty Over Ten / Web Design Intern
Client: Lago Wealth / Investment Manager
Target Audience: Pre-Retirees, Retirees, & Their Families
Tone of Website: Approachable, Easy To Comprehend, & Conversational
Plan.
Review Intake Form, Copy, & Additional Notes from Client
Blues & Grays
Classy & Professional
Inclusion of Quotes
Clean & Easy to Understand
Scrolling Website (IRIS Framework)
LAGO - means lake in Italian (imagery)
Logo
Imagery Inspiration Sent From Client
Design.
Color Palette
These colors were chosen as some originate from the logo and also fit the classic and modern visuals desired from the client while also ensuring adequate color contrast for accessibility.
Typeface
Quote Rotator
I designed a quote rotator to highlight the words “Independent Fee-Based Fiduciary Asset Management” with a short description of their services inserted below.
Home Page
The client wanted lake imagery, Lake Powell in particular, so I included a looping video on the home page to reflect the company’s “LAGO” brand identity.
Callout
To fulfill the client’s need of creating a conversational website, I felt that relaying the brand’s overarching message in a callout was fitting. Doing so is important to gain user trust as it allows the user to truly understand how Lago Wealth can develop a plan to help the user achieve their “lake.”
Accordion
For the user to access information in an orderly manner, I felt that including an accordion was a good idea. To give a visual cue to the user I added a lighter gray as the user hovers to let them know these tabs can be clicked to expand.
Call-To-Action
On the bottom of the home page, there is a short description to encourage users to learn more about Lago Wealth’s capabilities. We included a “SEE OUR SOLUTIONS” button to navigate the user straight to the services section, giving the user a clear idea of the types of advising provided.
Graphics
ICONS / As users scan over the website, icons make the content easier to digest and understand. They are small elements but play a vital role in visually representing the concepts throughout multiple pages on the site. To maintain the harmony of the site, the style of icons are consistent to act as universal signifiers.
IMAGERY / To create a modern, classy styled website that embodies the “Lago” brand, I included professional office imagery along with pictures of lakes to bring together the two themes the client wanted for the site.
Revise.
Make Draft Revisions Based On Feedback From Senior Designer & Client
Horizontal Rulers changed to Underline
Reorganization of Our Process Page
Footer Disclosure Edits
Add Callout Wave Design
Change Quote Rotator to Full Width
Live.
After the pre-flight checklist & final reviews, the website goes live.
Take a Look at the Final Website
Note: There may be changes made to the website.
